Moony — Video Concept Production
A branded video concept brought to life through creative direction, set design and real, on-set production.
CLIENT / PROJECT
Moony
YEAR
2026
SERVICES
Creative Direction · Set Design · Talent Direction · Production
SCOPE
Branded video campaign
Turning a brand into a world you can step into.
Moony needed a video concept that felt like more than a script on paper. Selma Rachid and Chef Myriam Ettahri were brought in as the faces of the story, and the brief was to build an entire visual world around them — a kitchen, a mood, a rhythm, a set — before a single frame was shot.
One product. Two talents. One cohesive world.
A product-level brand story needed to become something people would actually feel — without the scale of a full agency shoot. The set, the lighting, the props and the performances all had to read as one continuous world, built and shot on a tight timeline.
Live footage alone wasn't going to carry that mood on its own. The visuals needed a layer of craft on top of the camera work — without ever looking artificial.
From concept to a finished world.
Specific to this shoot.
Creative concept and narrative built around two talents
Set design, including a custom neon signage installation
On-set talent direction for Selma Rachid and Chef Myriam Ettahri
Camera and production setup for the shoot
Full post-production and color grading to shape the final mood
Final grade and delivery of branded video assets
On set, behind the story.
SET DESIGN
A custom neon signage installation anchored the set, giving the whole shoot a consistent, branded glow.
PRODUCTION SETUP
Camera and lighting built around the set, so the crew could move fast without breaking the mood between takes.
TALENT DIRECTION
Chef Myriam Ettahri directed on set to keep every movement authentic — nothing staged beyond what the story needed.
ON SET, TOGETHER
Selma Rachid and Chef Myriam Ettahri sharing the same frame — the moment the two halves of the story finally met.
FINAL CONTENT
The finished dish, lit and framed the same way as every other shot — the product, treated as the hero of its own world.
Even a shoot is a system.
A production isn't a single shoot — it's a coordinated pipeline of creative, technical and human decisions, from the first concept sketch to the final color grade. Directing that pipeline, with real talent on a real set, is what let Moony's story stay consistent from set to screen.
A complete production, start to finish.
YochStudio delivered a full branded video concept — from creative direction and physical set design through to talent direction and a real, on-set shoot — as one continuous production run under a single roof.
Moony proved that a small idea, directed with intention, can become a full sensory world.
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